Coclearance is an eCommerce business. It has its own online store, but most of its orders actually come through marketplaces like eBay and Amazon. The store runs on WooCommerce, with most of the products drop-shipped from third-party suppliers – stock is synced out to the marketplaces, and orders coming back from them flow through to WooCommerce to be fulfilled by the relevant supplier.
The client looks after the business side of all this – the WooCommerce store, the marketplace accounts, and the relationships with the suppliers. My role is on the technical side: building the back-office integrations that glue everything together. I’ve led that work, with a developer helping me on the build.
In practice that’s a collection of PHP interfaces, integrations and background jobs that keep all of these systems talking to each other. Broadly, the work covers things like syncing product stock and pricing in from the suppliers, pulling marketplace orders into WooCommerce so it stays the single source of truth, checking stock in real time so the store doesn’t oversell, and pushing order tracking and notifications back out – all automated on scheduled jobs so everything runs smoothly without a lot of manual handling. I’ve also built it so new suppliers can be slotted in without having to rework the core.
The stack is PHP and the WooCommerce / WordPress SDKs, along with Composer, EasyEngine, MySQL and various other tools.